Butler Community College begins their Fall enrollment campaign with a mission to be Affordable. Doable and Proven. Howerton + White, an integrated marketing agency, came to Justin McClure Creative to help kick off the new campaign which consists of local radio and television commercials. The style for the TV commercial uses transparencies to layer photographs, graphical elements and text. Smoke and rain effects were added in After Effects to support the creative and help bring the message to life. 

 

My Role: Project Lead, Concept, Style, Animation